19 Tips on How to Use Pinterest SEO as a New Business Owner in 19 Power Tips.
You would be right in thinking that your new business needs customers. And if you are building an online brand, you need targeted traffic, right? Well, most new business and website owners don’t think like this. That said, one of our branding clients reached out with various questions. We were excited that One of the questions was: How to use Pinterest SEO for a new coaching business and as an Author.
What our client was really asking was: How to attract more traffic to a baby coaching brand with SEO?
Plus we did publish an article on how to use Pinterest for Authors, which you can find right here.
First things first, congratulations on starting your new business! Pinterest can be a great way to share your products, services, and brand with your potential and existing customers, increase your brand reach, traffic to your digital assets, and increase your subscribers and ultimately buyers. But how and where do you start?
To answer your questions in a way that would give the most results for our client and for you too. If you’re reading this, let’s look at this question and then segway into Pinterest for a new coaching business. Is that okay?
Good, let us dive right into the best-kept secret, that Pinterest is a Search engine and thus following Good SEO strategy and implementation will get your brand in good stead. Miles ahead of even those who started before you.
So here is…
How to attract more traffic to a baby coaching brand with SEO?
SEO stands for Search Engine Optimization. It is a great way to attract more traffic to your baby coaching brand. Here are some tips to get you started:
#1. First of all, the assumption is you do have a website, right? Thus you are not one of those people who think they own a Facebook group or page or any social media profile…Well, until Facebook/read any social media platform bots block you, for whatever imagined or real wrongs!
So, the first step is having a digital real estate that you own and have authority over aka a website. Get one built by professionals if you haven’t yet got one. The earlier you invest in one, the better for you in the short and long run.
Once you have your new website unveiled, please please, do not sit on your laurels. Give your new baby some nourishment, have a content strategy and start on some proper Local Inbound marketing aka Local SEO done, by professionals like K-Web Social from as low as £159/month.
Understand that SEO takes time and No one should offer quick wins, that’s a lie. SEO is meant to be In fact, it is and should be a safe and natural way to climb the Search engine ranks – Avoid at all costs black hat tactics or short-term wins. If you are on a very tight budget, check out our White Hat SEO Tips to be on the safe side.
Otherwise, it’s best to let you know upfront that SEO is a long-term game. Consider it an investment in your business’ growth and success. Especially if you want to reduce your reliance on paid social media ads.
While your SEO is cooking and your baby is starting to grow some legs you must simultaneously…
#2. Start creating content that is useful and relevant to your audience. Keep in mind the keyword phrases that people are likely to search for when looking for your coaching-topic-related information.
Again, you do not have to create the content yourself, there are professional ghost-writers who can develop SEO ready articles for you, and all you have to do is hit publish. Or even let them do the publishing for you. The earlier you outsource tasks you aren’t good at, the quicker you will start to see an ROI in your baby business. Make sure you see some of their prior content as there are lots of charlatans about to grab some of your sweet-earned cash.
Make sure to use relevant keywords throughout your website content, including visuals aka images and videos, including in the meta tags, titles, and headings.
Of course, it goes without saying that you will let your fans and followers know when your new website goes public and every time you publish content. So, the next step is a given…
#3. Utilize social media platforms to spread the word about your content. This means you have created or hired someone to create for you Optimised Social Media Profiles that are Branded to you/your business right? Well if you haven’t yet, we recommend you reach out to these social media mavens and see how they can be of service to you.
Then go ahead and either share your content yourself or outsource to the likes of 99Social to spread your message on relevant groups and pages, and engage with your followers.
#4. Ramp up your SEO by building quality backlinks to your website by guest blogging and submitting your content to other websites. We have been guests on Ryan Biddulph’s Bloggingfromparadise website and several other high-level blogs and platforms over the years. Do not be that blogger who sends random cold email messages. Aim to build social capital and make a real friend in the website owners of those assets you wish to guest blog on. Share their content, comment on their socials, or better still comment on their blog posts, and Tweet their articles.
Trust me they will notice and at least 40% will respond by checking out your content on social and if they are open to it, suggest a guest article in your niche and keep on going. Don’t be attached to their response.
You should Optimize your website for SEO further also. Do some own housekeeping, now that you own digital real estate. Like cleaning your house, shining the glassware, etc? You do this by ensuring that your website builder ensured that your website is crawlable, mobile-friendly, and fast-loading. If they did not do that as standard, get it done asap.
By following these steps, you should be able to attract more traffic to your baby coaching brand with both onsite basics and professional SEO work!
Now that you have some content going, let’s talk Pinterest traffic…By the way, if yours is an e-commerce store, don’t wait for the content you have lots of inventory to create Pin Images for, so scroll down to learn how to get some Pinterest Traffic to your goodies like already, and now…
10 Focused Steps to Use Pinterest as a New Business Owner
But first, Why Pinterest for your baby Business?
You have read the above article on why Pinterest is good for your business, right? If not, go read it, cos the rest won’t make sense otherwise.
Now that you know that Pinterest can be a great way to share your products, services, and brand with your customers. Here are some more tips to get you started:
1# Create a Pinterest business account. This will allow you to access features tailored to business needs, such as analytics and marketing tools.
2# Develop a consistent visual brand. This includes using the same logo, profile picture, and design elements across all social media platforms.
3# Research and utilize keywords in your profile, content, and pin descriptions. This will help potential customers find your offers and business.
4# Create a visually appealing Pinterest profile that reflects your business brand. Make sure to include a brief description of your business, a link to your website, and relevant keywords. Not forgetting using your brand colours in your profile visuals and the Pin images you create.
5# Create boards that are related to your business. And create Board covers that reflect your brand colours and ethos. This will help attract followers who are interested in what you offer.
6# Pin content regularly. Aim for a few pins per day. Your pins content should be relevant to your business, your interests, and what inspires you as a human – aka behind-the-scenes content to show your audience your human side. People like to work and buy from other humans. Make sure to provide helpful information, interesting visuals, and a link back to your website.
7# Engage with other users. Comment on their pins and re-pin content from related accounts. What we do is, use the search bar to find influencers and other business owners in our industry. We follow their profiles and interact with their content. We also repin content that is complimentary to our brand. This attracts some of the influencer’s fans and followers to our profile…
In some cases, the influencer may also drop in and share some of our content! Don’t hold your breath for this to happen though. So, focus on attracting some of their followers with complimentary content as stated above.
8# Follow other pinners and boards that are related to your industry or compliment your brand, plus some interests or inspirational boards for value. When you find good content, re-pin it to your own relevant boards. This will show your followers that you re an all round nice guy and resource. They will re-pin your content.
9# Promote your Pinterest profile on other social media sites and your website. The assumption is that your website designer added social media icons to your site so that your audience can easily share, right? If not, get that done asap. The easier it is for people to share, the higher the chances that they will.
10# Monitor and Track – Use analytics to track your performance. Pinterest analytics can help you understand what types of content are most popular with your audience. With that information, you rinse and repeat aka publish more of such content to attract your audience.
And there you have it, these above tips should get you going further in using Pinterest as a new business owner. Not many people follow these steps so they struggle with the crumbs from another social platform, while Pinterest, a visual search engine is happy to gift you traffic organically!
And to grow further we recommend the Pinterest Growth Academy and grow from strength to strength with a boatload of traffic to your website and offers.
5 Basic Steps to Attract Pinterest Traffic to your new e-commerce store
#1 Create compelling visuals for your products – use this tool to do that. Then go ahead to create visually appealing Pinterest images that will draw viewers in and encourage them to click through to your products and website. Make sure to use relevant “commercial keywords” in the product image alt tags and descriptions to optimize visibility.
Our hack is we visit Amazon and check out especially “sponsored” products in our niche similar to what we sell. We copy those Keywords and use them on our Pinterest products which are mainly books. What’s good or the goose is good for the gander, right?
#2. Optimize your profile – Optimize your profile information to ensure viewers can quickly identify who you are and what your store is offering. See the tips above on how to do that.
#3. Pin relevant content – Pin content related to your store, such as product images or promotional offers. Including content that inspired your brand, show people sone behind the scenes content. For instance, a video of you packing or unboxing your product from a supplier. People love that kind of content.
Create micro videos of your products as opposed to images as Pinterest loves and promotes videos more. Definitely post at least 2 Idea Pins per week. Doing the above will help boost your inventory visibility and engagement, which if focused and consistent, should produce more sales for you.
#4. Utilize hashtags – Use relevant hashtags to help your pins reach a wider audience. Just like using commercial keywords, use them as hashtags on your Pinterest images and videos.
#5. Participate in group boards – Participate in group boards related to your niche to increase exposure and build relationships with other brands. We recommend you find small group boards with no more than 20 – 100 contributors tops. Because large group boards dropped off the Pinterest love list in 2020.
Be consistent, be focused, and pin at least 10 pins a week minimum. You can definiteluy schedule your Pins instead of manually pinning using Tailwind. Pin more and you will see even more faster traction and traffic to your ecommerce store. And if you are serious about your e-commerce then you must try Pinterest Ads or Promoted Pins as they were called back then.
I can assure you that you will get more bang for your buck with Pinterest Ads than with any social media platform, period. You could grab a course online or follow the steps we lay out in the above article and below. Trust me the course won’t teach you that much more. But it’s good to learn newer APIs and what’s new. So, grab a course that is new or updated regularly and run some Pinterest ads to your inventory.
In the meantime, here are the…
Essential Steps to use Pinterest Ads for a beginner
Using Pinterest Ads as a beginner can seem a bit daunting but with the right steps, it can be a great way to reach your target audience. Here are some essential steps to get started:
1. Set up your business account: Before you start using Pinterest Ads, you’ll need to create a business account on Pinterest. This will allow you to access analytics and track your progress.
2. Research your audience: Research your target audience so you know what kind of content to create and which pins to use. Knowing who your audience is will help you create ads that are relevant and engaging.
3. Create compelling visuals: It’s important to create visuals that are eye-catching and relevant to the content you’re promoting. Use high-quality images that will grab the attention of your audience.
4. Craft powerful copy: It’s essential to use powerful copy when creating pins. Keep your descriptions concise and include relevant keywords to make sure your pins are found by the right people.
5. Set up your campaigns: Once you have your visuals and copy ready, you can set up your Pinterest Ads campaigns. Make sure you set the right budget and track your results to see what’s working and what’s not.
By following these steps, and the steps in the Article above, you can get started on the right track with Pinterest Ads. Good luck with building your brand authority with good SEO which Pinterest can only enhance for sure!
Julie Syl Kalungi
I am a Business Transformational Strategist. An International Best Selling Author of Six+ books, including The Art of Pinterest Profits and The Winning Planner. Each week, I send out a free newsletter with my best tips on Social media and Digital Marketing, Personal Branding, and a Winning or Leadership mindset to help your business or enterprise succeed.
Lets Connect: f.b.me/KalungiGroup/
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