How to Humanize AI Content for your Website

Standing Out in the AI Crowd: Crafting Compelling Narratives for Your Website

Unleashing the Power of AI: Crafting Website Narratives that Captivate and Convert

If you cannot beat them, join them, right? Can you Humanize AI content? We are not talking about a blow-up doll to do all kinds although some would love that!

Well, are you an entrepreneur, professional, or writer looking to make your mark in the ever-growing world of AI? Want your digital brand and/or website to captivate your audience and stand out in the crowded AI landscape? Then this is for you. In this article, we’ll delve into the art of crafting compelling narratives for your website, focusing on how to humanize AI-generated content. Join us as we explore the power of storytelling and discover effective strategies to humanize AI content. Get ready to leave a lasting impression and connect with your audience on a deeper level.

In the fast-paced world of AI, businesses must find ways to stand out from the crowd. With the rise of AI-generated content, it can be challenging to create authentic narratives that truly resonate with your audience. So, how can you humanize AI content and make it compelling?

We will explore effective strategies and techniques for crafting narratives that captivate and engage. Whether you’re an entrepreneur looking to boost your brand, a professional seeking to enhance your online presence, or a writer or webmaster eager to master the art of humanizing AI content, this post is for you.

Let’s delve into the intriguing world of AI…

This comprehensive report explores the comparative relevance of AI-generated website content for the busy savvy entrepreneur/business owner, author, or corporate.

First of all, I may eat my own words soon, but I believe that you cannot replace years of experience, nor can you replace human creativity with AI. These will always be valuable. #HumanizeAI

That said, I love using AI for idea mapping, I use it weekly. So how can you too utilise AI And what tools can you use?

There are multitudes of Artificial intelligence that are free with paid options. The one we love the best for free is this one. While using AI I cannot emphasize enough that…

You have to be vigilant. You must Fact-check, Check copyright, Check grammar, corroborate sources etc. Because AI does hallucinate and creates errors, what some people call downright lies. So do not take its word for it! In fact, at the time of publishing, most AI Content is crappy my friend.

So many mistakes come through AI coz it literally scraps the internet for data. And the content lacks personality. Like eating a dry rice cracker! 

ChatGPT for instance loves really lengthy posts and uses emojis a lot. even when you specifically ask it not to! And I see a lot of lazy people esp on LinkedIn post such crappy AI-generated posts unedited. By the way, you can spot them a mile away. 

Still, I am not saying that you shouldn’t use AI for your content generation. The question you need to ask yourself is:

Why should I, a business owner use AI?

My answer is simple, use AI primarily as an aid, a tool.

Humanize AI Content - Why Businesses use AI.

So be that person who takes time to read, personalize and add life into your AI-generated content. Test, develop, make it original, and keep learning. Otherwise, you will be standing out as sharing crappy content. 

And, by the way; stop looking at AI as a threat, because if enough humans think that, then your thoughts become living breathing reality… You know what am saying? #manifesting

How to Humanize AI Content - It is a Tool

Humanize AI Content – Overview of the AI landscape: 

Most of us know Artificial Intelligence tools like ChatGPT and other generative AI tools like Google Bard. These are based on what we call Large Language Models (LLMs) – Not your masters degree mate! LLMs produce the most likely output from a keyword or key phrase used as a question/prompt i.e. the input.

They work by combining a huge dataset of text copied from the internet, with a mathematical algorithm called a transformer function. The algorithm and data set are run through a complex computer system called a neural net. Over time this develops a ‘large language model’… I know, sounds like gobbledegook, right? Still…

Now you begin to understand the importance of humanizing your AI-generated content before you send it out to Joe Public, right? And you do so by using Compelling Narratives. So, why do narratives matter for website engagement? 

 

Well, in today’s world, everyone and their pet is generating content including visuals i.e. images, video content, memes, etc, using AI like ChatGPT. A genuine tech geek is using brilliant AI way beyond ChatGPT to craft sales copy, and even write books. Yes, there is AI for authors, but that’s a story for another day. 

 

So, I hear you asking: But Julie, what the heck is a compelling narrative?

That is you, crafting captivating stories that must have a range of essential components including:

  • Understanding the fundamentals of storytelling.
  • Doing your research.
  • Seeking out inspiration.
  • Crafting relatable characters or experiences.
  • Building suspense and even conflict (people love a good sob story).
  • Every good story has a powerful introduction and a tear-jerking conclusion.
  • You must develop a distinct writing style (this comes with practice).
  • Engage people’s senses and emotions.
  • And make it conversational.
  • Give the AI tool a good prompt, ask lots of questions, and think about your customer’s needs.

The above elements are instrumental in humanizing AI-generated content that is both educative and engaging for diverse audiences. For instance, we at Kalungi Group target webmasters, writers, tech enthusiasts, business owners, marketers, bloggers, professionals, and educators. We have a soft spot for social entrepreneurs and Charities.

And we encourage our audience to BE HUMAN first and marketers next. After all, you expect humans to buy into your message, products, or vision, right?

Then AI can literally be your assistant, there to help you with tasks that you would otherwise delegate or truly dislike to do.

I like to think of AI as a young child, a teenager who still needs some guidance even though they think they know it all! 😊 So, definitely add your compelling narrative to that digitally generated content.

By thinking, what would I enjoy consuming reading and then…

Use compelling stories aka narratives to play a pivotal role in driving your website engagement. Whether it’s website pages, articles, books, or landing pages, narratives have the power to captivate audiences and leave a lasting impression. By infusing a compelling narrative into your digital content, you can strongly evoke emotions, engage readers, and enhance the overall user experience. With their ability to convey information in a descriptive and emotionally appealing manner, narratives serve as a powerful tool for writers, tech enthusiasts, business owners, professionals, and educators alike.

By harnessing the potential of narratives, you can effectively communicate your message, establish a connection with your audience, drive higher engagement, and ultimately a sale or whatever your Call To Action is.

 

Let us talk about practicalities here.

When you start using AI like ChatGPT, you can tell it what you do/your brand, where you are based, your target audience, and who you serve. That way the prompts you give it when you need content will deliver more targeted outputs.

Here is a weird trick:  Treat it like you would treat a human assistant, so use words like “Please” and “Thank you” in your prompts. 😊

Example Prompt:

I run a small grassroots charity in St Helens and would like to run a mothers day campaign with food hampers to support single mothers who are Asylum seekers have a great day. We only have 12 hampers to offer due to our small team. Can you please help me with 5 ideas on how to run such a campaign? Thank you.

I asked ChatGPT the above exact question to show you exactly how being specific and even more human can get you the bones of your research campaign/queries.

Humanizing AI content with ChatGPT-Kalungi Group

As you can see, all the above ideas are pretty much what a charity could do if they had such a campaign to run. Mind you some may be out of reach of a small charity with few volunteers like #4, yet still doable. 

 

Another way to use AI would be to create a powerful bio for your social media platform.
For instance, you could ask AI to craft a punchy, targeted Bio for your Instagram profile. Be sure to ask it for more information. Always do so, don’t stop at the first draft. Once you get your answers, Copy them into a Word document, edit or remove the prompts, and use the ideas generated to craft a punchy Bio for your social profile/s.

 

I bet you didn’t know that ChatGPT can be used as your word count tool, right? You could use it as your word spinner for articles you wish to generate unique descriptions for. I have also used it as my final document proofreader! 

 

You can also use ChatGPT or any other AI to craft emails, that are professional and make your brand look good. BE SURE to edit and add the personal touch. See, now, with AI what used to take days will take you ¼ the time.

Instead of ChatGPT, we love to use this AI as we can also generate better visuals, mini-videos, memes, etc right inside its Magic Write function.  That function is not available on the free version. Yet the freemium is awesome too and gives you so many functions so much so that if you are just starting and are a small business you will be in design heaven.

If you have a bit of a budget, I highly recommend you go for the pro version, it will blow your mind. And if you run a charity or community voluntary organisation with charitable goals, they offer a FREE pro account. All you need is proof of your legal registration and constitution. We love how fun this tool is.

 

Word to the Wise: ALWAYS ALWAYS Run a Fact check. There is so much infringement of copyright with AI. For instance, OpenAI is facing multiple lawsuits for copyright infringements. So don’t be a lazy marketer or content creator, fact check.
More so, if you are like we were last year, i.e. you feel icky about using AI coz you feel like it is cheating! Then here is my suggestion on how to look at it:

“Look at AI like a mother buying a machine knitted baby shawl as opposed to hand crafted one!” Its still a shawl! So, use AI as a tool as opposed to the answer. Make sense?

Cool,… But still,  How do I humanize my AI content, Julie? I hear you asking. 

 

Connect with Your Audience – How to Humanize AI Content. 

#1. Top of our list is through storytelling. When it comes to standing out in the AI crowd, crafting compelling narratives. As one of my coaches always said:

Stories Sell, Facts Tell

So be sure to share your story or someone else’s as long as it’s true, and you have their permission, on your digital assets. Especially your website, which is crucial. As entrepreneurs, professionals, and writers, we understand the importance of connecting with our audience on a deeper level. People relate to what other people have gone or are going through.

Whatever your industry, tell your story and there is no AI yet, under the sky that knows your life story or understands the emotions behind your story better than you. You could share stories around:

  • What inspired you to do what you do?
  • How has your journey been?
  • What are/were your challenges?
  • Successes that we can celebrate with you?
  • Can you share the no-nos that you have experienced and thus help others to avoid?

This can be on the “About page” of your website, which is one of the most visited pages on most sites. Or via Blogs/Vlogs, social media posts, etc. People be wanting to know are curious so and so’s. So, yep become a storyteller or hire one to do it for you.

And you might be like hmmm am not comfy putting my vulnerabilities out there… In that case

#2. Incorporate case studies into your website, publications, and social media content, as well as testimonials. You can showcase the real-life impact of your products/services to your target audiences. Please ask permission #GDPRTings

I see it often and trust me a testimonial will tell me that others are saying good or bad things about your brand and could swing my decision one way or another. 

Additionally, presenting data-driven results can help build trust and credibility with your potential customers. More so if your business is B2B. oz Businesses love data and in some cases a wee bit more than emotions! 

However, it is essential to remember that emotions play a significant role in marketing way better than data for B2C business – So, tap into the human element of your AI technology. There is no better way than by leveraging real-life experiences. Trust me, emotion-based marketing is even more crucial in an AI-dominated metaverse.

People buy with their emotions and justify with their rational.

So don’t underestimate how emotional storytelling can create a powerful connection with our audience, making them more receptive to your message.

Lastly, projecting future possibilities can ignite curiosity and excitement. Demonstrating how your solutions are paving the way for innovation and driving industry advancements will show your audience that yours is not a digital automation, but rather a real human-centric approach to serving your human clients.

 

The Power of AI-Generated Content: Exploring the Benefits

In today’s competitive digital landscape, it is crucial to find innovative ways to captivate your audience and differentiate yourself from the crowd. With artificial intelligence (AI) to craft compelling narratives for your website, you can enhance your web pages by providing fresh and engaging content on a regular basis. This is true with AI’s ability to analyze vast amounts of data and mimic human writing styles, while also delivering articles that are both informative and captivating. It can take you 30 – 60 mins in one day to generate a Month’s worth of content using AI. I bet you that used to take you a week. 

I know some who are and I am also of the school that using a real human writer is way better. Yet I cannot overlook the speed, efficiency, and consistently great value that AI-generated content is delivering for many and becoming a staple in some businesses.

While we are on concerns, let us address the elephant in the room, right? 

There are concerns about authenticity, copyrights, and abuse.  And the question arises: Isn’t using a real human better? However, the undeniable allure of AI for website content creation is hard to resist. And I thus urge you to be vigilant, take time to do more research, have case studies that add the human value to your content, fact check… I know I am repeating myself here. But it is what it is. A whole new game and the time is now to embrace this technology and harness its potential to elevate your online presence.

 

Enhancing website pages with AI-generated articles

Whether you are using it or not, your competition is using AI-generated content and leaving your brand in the dust. If you are in a job, someone who is using AI will be taking over sooner than you think. Because they will undercut your prices and churn out content super fast, and by the beach sipping mimosas while you slave away on the analog version! Heck, your children are using AI and learning how to leverage it.

So, it’s advisable to jump on the wagon and learn how AI works too.

By enhancing your website pages with AI-generated articles, webmasters and writers can captivate and engage your audience like never before. Leveraging Emotion-based marketing further strengthens the connection with consumers, evoking powerful responses and driving brand loyalty. As the future progresses, projecting the potential of AI in crafting narratives will undoubtedly revolutionize the way we communicate and resonate with both non-tech and tech enthusiasts worldwide.

 

Now, with every Kalungi Group article, we love sharing a free tool you can download and implement immediately. Today we are doing something different. So…

Before we pen off conclude “how to humanize AI content for your website”, below is a list of 11 FREE + Paid AI tools you can try out from today for various tasks. #6 is our favorite. These tools will save you time, and money, and also elevate your brand without you having to know copywriting. And hopefully, keep you copyright infringement-free.

Predis AI – for targeted social media content

Writesonic – for SEO optimised blog posts that are allegedly plagiarism free!

Copy.ai – for premium ai generated content in milliseconds

Grammarly – Chrome extension that edits your content on the go for mistake-free content.

ChatGPT – OpenAI for generating headlines, titles, and mostly long-form content for a variety of niches for your digital assets. (Needs a ton of editing, fact-checking, and personalising).

Canva – Free and paid options for generating images, videos, memes, and since 2023 text-based content generator for your digital assets. #Favs 

Translate.Video – Translates videos and subtitles into more than 75 languages.

Synthesia.io – 3mins/mo of video content – create videos at scale for high-quality videos for your Reels, Stories, TikToks, etc.

InVideo.io – Starts from Free for 10 mins/week – turns your ideas into fab videos for your brand.

Otter.ai – Starts from Free transcribing tool that summarizes meeting notes allowing you to focus while noting the important details in a transcript. No need to wait for presenter’s slides.

Podsqueeze – automates podcast content creation including show notes, timestamps, newsletters, etc.

 

And Finally:

Crafting content need not be a tiresome task especially if you are ready to humanize your AI-generated content into beautiful soul-led copy. That copy must have compelling stories for your website and digital assets.  So, it is a crucial skill to master in today’s AI-driven world.

Whether you’re an entrepreneur aiming to make your brand stand out, a professional seeking to enhance your online presence, or a writer eager to humanize your publications, we hope that this article has provided you with valuable insights to help you achieve your goals.

So, don’t miss out on an opportunity to unleash the true potential of your website. Check out our related resources now and take your online presence to the next level!


Well, if you enjoyed our article on AI SEO for beginners explained and you want some more SEO tips, feel free to like & share your needs or experience in a comment below. We’d love to hear from you!

Julie Syl Kalungi COO Kalungi Group 2

 

Julie Syl Kalungi

Live. Learn. Love


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2 thoughts on “Standing Out in the AI Crowd: Crafting Compelling Narratives for Your Website”

    1. Heya Esme,

      Its great to see you thanks for dropping in and I am glad you got some value on Standing out in the AI Crowd with Compelling Narratives.

      Julie Syl

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