What’s The Problem You Solve for A Specific Person

As a Business Owner, be it Website Design or something else that Wants More Clients, What’s The Problem You Solve for A Specific Person?

 

 

 

Tune in to the Podcast Below

 

 

SUMMARY – How to Sell More

You have to know or find out what specific problem you solve for a specific person/brand as a website designer, graphics designer, consultant, coach, or network marketer, ask yourself: What’s The Problem You Solve for A Specific Person?

The minute you know the answer to the above question, it will be game over. You will craft a product, service, or offer that reflects their needs, wants, and desires. That does the things mentioned in the video above. 

Understand that, being an in-demand content developer, website designer, fashion designer, doctor, consultant, etc. is about finding a market that highly values you, and has the capacity to pay you that you too are excited about and want to serve.

Now, as a business owner, this month sit down and explore what your product or service does for people’s emotional drivers 🤔 Create content and promotions around those drivers. Share on social media with a clear process.
Go ahead and grab our Social media strategy template

 

 

 

 

If you get the above right; you will understand why people buy and should buy from you. Then position your products as better value.

 Always think about how to delight your customers. 

 

DID YOU KNOW?

I give weekly tips, resources and tools, prizes, and shout-outs to our students, customers, and clients? So post a screenshot or video on Instagram and use #YourPowerEchoes! I can’t wait to hear your thoughts about this episode!

 

RELATED POSTS TO HELP YOU GROW How to Sell Your Website Design Products Or Anything by Using This Unusual Method. How to Get More People to Buy Your Products. How to Get In-Demand – Get More People to Buy from You. The Steps You Need to Take to Safeguard Your Business

 

FULL TRANSCRIPT

Are you solving problems for a specific person? This is how you get customers rolling in. 👏

Being an in-demand content developer, website designer, fashion designer, doctor, consultant, etc. is about finding a market that highly values you, has the capacity to pay you that you too are excited about and want to serve.

Go ahead and grab my social media Strategy Template www.kalungigroup.com/smt     

Above all you must be solving a problem for them.

Today, we will focus on what problem you solve.

So, What Problem do you solve?

If you sell high-value products like website design or high-ticket coaching your services should be linked to one of these emotional drivers:

✍🏽 Reduce wastage or save time

✍🏽 Reduce negative emotions, ease pain or suffering

✍🏽 Increase emotional joy 😊

✍🏽 Save or make them money.

Let us look at an example of a High Price Camera.

Why would anyone still buy a camera, in these smartphone times? Everyone and their mama seem to have a phone with a camera. Everyone has become a cameraman.

So, it seems to be a waste of time to buy one. And good cameras cost a ton.

So why do people still buy cameras 📷

– To make money 💰 or save it — If you’re a pro website designer, graphics designer, influencer, or content creator then you could buy a camera to take professional images that you can make money with.

In the long run, you save yourself and your clients money too with the content you create. The better the images the higher you charge thus more money 💰

– Increased emotional benefits — many people require professional photos for their special moments e.g., the birth of a baby, christening, bridal baby shower, wedding, birthdays, graduation, any special day, to celebrate achievements.

Photos that a smartphone cannot deliver.

Every time we look at those photos, we’re reminded of the achievement. Pro photos can also be a gift to a loved one.

Such photos cost a minimum of £75 – £1000 per Image. Professional food photographers charge between £150 – 300 per image.

Production photography includes props, setting up and a per diem…see how a camera now becomes a full biz tool?

– To reduce stress — simply taking beautiful photos with a beautiful machine as a hobby and stress relief can be a reason why one invests in a high-value camera.

Along the way these photos can become a source of income when uploaded to photo-sharing sites and every time someone uses your photo for their digital needs, you get paid. So, the camera is meant to replace their negative feelings with the feel-good factor.

Saving and making money 💰 can be the result when the above 2 happen to you the camera owner.

So, when you think about why anyone should still buy an expensive camera based on the above reasons, it makes sense. So, know the camera isn’t a wasted purchase, it saves you time and money, reduces stress, and increases emotional benefits.

You could make the same argument about any expensive watch when most people have a phone which tells time.

Now, as a business owner, this month sit down and explore what your product or service does for people’s emotional drivers 🤔 Create content and promotions around those drivers. Share on social media with a clear process.

Go ahead and grab my Social media Strategy Template www.kalungigroup.com/smt   

Quick Recap – Ask yourself these Qns:

How does my product save people money, time, and/or stress?

Does my product Reduce wastage?

How does my product get people to their desires I.e., emotional benefits?

How does it eliminate or reduce pain?

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Julie Syl Kalungi

Lets Connect: f.b.me/KalungiGroup/

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